TechAbout - Responsibilities
Digital Marketing Executive [Lv1]
Regular Responsibilities:
- Analyzing the Market and giving new ideas.
- Working with the designer to develop visuals for blog posts, ads, promotions, etc.
- Content Distribution (via social, email, ads).
- Collaborating with Content Marketing and other teams to launch omnichannel marketing campaigns.
- Maintaining Social Media presence.
On-Demand Responsibilities:
- Copywriting – Email Copies, Landing Page Copies, Ad Copies, etc.
- Content Writing.
Significant Responsibilities:
- Campaign Planning.
- Keywords Research.
Digital Marketing Executive [Lv2]
Regular Responsibilities:
- SEO.
- Keyword Research.
- Analyzing Market and preparing campaign ideas.
- Competitor analysis and preparing detailed reports.
- Working with the designer to develop visuals for blog posts, ads, promotions, etc.
- Content Distribution (via social, email, ads).
- Collaborating with Marketing, Business Development, Content, and Customer Support teams to develop marketing strategies and coordinate campaign execution.
- Maintaining Social Media presence.
- Developing content strategies based on creative/channel best practices and business needs.
On-Demand Responsibilities:
- Copywriting – Email Copies, Landing Page Copies, Ad Copies, etc.
- Content Writing.
Significant Responsibilities:
- Developing bi-weekly metric reports with benchmarks that align with defined KPI(s).
- Brainstorming and storyboarding with content producers to develop informed creative decisions based on analytics.
Digital Marketing Wizard [Strategist Lv1]
Regular Responsibilities:
- SEO.
- Competitor analysis and suggesting features.
- Email Marketing.
- Working with the designer to develop visuals for email, ads, promotions, etc.
- Collaborating with Marketing, Business Development, Content, and Customer Support teams to develop marketing strategies and coordinate campaign execution.
- Planning, developing, and executing Paid Media Advertisements campaigns.
- Developing content strategies based on creative/channel best practices and business needs.
- Brainstorming and storyboarding with content producers to develop informed creative decisions based on analytics.
On-Demand Responsibilities:
- Copywriting – Email Copies, Landing Page Copies, Ad Copies, etc.
- Planning & preparing content briefs for the content marketing team.
Significant Responsibilities:
- Developing bi-weekly metric reports with benchmarks that align with defined KPI(s).
- Video Marketing Planning.
- Growth Marketing Planning.
- Conceptualizing, implementing, and optimizing the marketing/sales lead funnel using industry best practices with a heavy emphasis on measurement and optimization.
- Owning and managing the lead generation process and systems – working hand in hand with sales leadership globally to ensure the achievement of joint goals for lead generation and sales.
- Managing the execution of all marketing campaigns.
- Being a self-starter as part of a lean marketing organization.
- Continuous storytelling that highlights all personas in our network through the lens of the founder and in service to internal stakeholders.
- Strong understanding of required metrics – using data to drive campaigns should be second nature.
Digital Strategist [Lv2]
Regular Responsibilities:
- Continuous A/B testing to execute exclusive growth hacking plans.
- Helping and collaborating with the team.
- Collaborating with business development and content team.
- Conceptualizing, implementing, and optimizing the marketing/sales lead funnel using industry best practices with a heavy emphasis on measurement and optimization.
- Owning and managing the lead generation process and systems – working hand in hand with sales leadership globally to ensure the achievement of joint goals for lead generation and sales.
- Managing the execution of all marketing campaigns.
- Being a self-starter as part of a lean marketing organization.
- Continuous storytelling that highlights all personas in our network through the lens of the founder and in service to internal stakeholders.
- Strong understanding of required metrics – using data to drive campaigns should be second nature.
On-Demand Responsibilities:
- Developing content strategies based on creative/channel best practices and business needs.
- Brainstorming and storyboarding with content producers to develop informed creative decisions based on analytics.
Significant Responsibilities:
- Campaign Planning.
- Paid Ads Planning.
- Video Marketing Planning.
Digital Marketing Manager
Regular Responsibilities:
- Planning, assigning, helping, and managing tasks of the team.
- Working with conversion metrics and increasing sales.
- Collaborating with business development and marketing manager.
- Planning specifications and appropriate marketing campaigns for the brand’s designated audience.
- Strategizing and improving content delivery and promotion.
- Championing marketing strategy across the company.
- Measuring and analyzing what’s working and what isn’t with regard to the brand’s marketing efforts.
- Defining strategy for new products and writing clear and concise content across multiple touchpoints.
- Developing frameworks, designing product narratives, and other deliverables as necessary to communicate recommendations.
- Managing copy through all stages of approval.
- Maintaining and evolving style guidelines.
- Ensuring messaging is consistent and on-brand across all channels and products.
On-Demand Responsibilities:
- Handling emergencies.
Significant Responsibilities:
- Setting monthly goals.
- Preparing content team reports.
- Evaluating and assessing the team.
- Keeping up to date with industry best practices and monitoring content activities of competitor websites.
- Collecting, monitoring, and analyzing social and website metrics, and making improvements accordingly.
- Staying updated on industry trends and adjusting the content strategy as needed.
- Collaborating with brand, product, and sales managers to create promotional concepts.
- Managing the distribution of content across all channels.
Digital Marketing VP
Regular Responsibilities:
- Planning, assigning, helping, and managing tasks of the team.
- Preparing and planning a content strategy.
- Collaborating with business development and content VP.
On-Demand Responsibilities:
- Influencing strategic decisions to improve the overall user experience.
- Presenting clear ideas and concepts to stakeholders and advocating for design and content strategy.
- Working with cross-functional partners to develop content strategies that address the needs of users and meet business goals.
- Bringing the brand to life through multimedia storytelling efforts.
Significant Responsibilities:
- Setting monthly goals.
- Preparing team reports.
- Evaluating and assessing the team.
Digital Marketing Director (Head of Department)
Regular Responsibilities:
- Managing and organizing a full team.
- Managing and mentoring other strategists to maintain and evolve brand voice across different platforms.
- Managing multimedia content development and production.
- Managing the day-to-day relationships with key stakeholders for projects.
- Managing overall digital marketing workstreams.
Significant Responsibilities:
- Setting monthly goals.
- Preparing content team reports.
- Evaluating and assessing the team.
- Influencing strategic decisions to improve the overall user experience.
- Presenting clear ideas and concepts to stakeholders and advocating for design and content strategy.
- Working with cross-functional partners to develop content strategies that address the needs of users and meet business goals.
- Bringing the brand to life through multimedia storytelling efforts.